mod hero

The Modifesto

Storytelling

The MODifesto is the essence of MOD on paper, both a statement and an invitation.

The Work

Making Of

A behind-the-scenes look at the design process

Book Sleeve

What We Did

The MODifesto

The culmination of 15 years of passion and design. Embodying the agency belief in communicating only what’s necessary and nothing more, the book contains no ink. As a declaration of intent, the words within speak to our core values of curiosity, design, science and searching for talent from all walks of life.

Visual
All content is embossed. With each touch and turn of the page, the interplay of light and shadow reveal new information.
Tactile
As a piece of visual and tactile design, the pure white book encourages the eyes and hands to explore texture and light.
Ethos
The MODifesto speaks to our core values. An open letter not just about the culture of MOD, but what drives the ethos behind the work we make.
Gilding Detail
Embossing Detail
Book Cover