We developed an interactive web experience for Aetna that guides college students, particularly international students, through the steps of selecting their health insurance.
What We Did
With a clean and inviting visual language, the website takes young adults through a decision-making process that might not be intuitive for someone just starting out on their own.
- Established a creative strategy for college students and their families to understand American health insurance and how to select a plan that works for them.
- Created original character designs, website posters, banners and interface.
- Developed interactive website and interface.