Aetna CoverU
Aetna CoverU
We developed an interactive web experience for Aetna that guides college students, particularly international students, through the steps of selecting their health insurance.
Work
What We Did
CoverU
With a clean and inviting visual language, the website takes young adults through a decision-making process that might not be intuitive for someone just starting out on their own.
- Strategy
- Established a creative strategy for college students and their families to understand American health insurance and how to select a plan that works for them.
- Design
- Created original character designs, website posters, banners and interface.
- Digital
- Developed interactive website and interface.