We developed an online educational campaign to help Aetna customers learn about health care and health insurance at their convenience.
What We Did
Programmed an interactive web experience which centers around fun and absurdist characters navigating the common hazards and pitfalls of the health insurance space.
- Created Arthur and other original character designs that facilitated a unique experience while staying true to the Aetna brand.
- Developed an interactive game and website.
- Produced short, animated educational films with original characters for the website.