Aetna Echo Dot
Innovation
We helped Aetna reach more members with a branded
Echo Dot and custom-programmed Alexa Skill.
The Work
What We Did
Aetna Echo Dot
“A one-stop Dot for retiree solutions.” To help eliminate the paradox of choice, which is so prevalent in the health insurance space, we cut through all the noise with a custom Echo Dot. It’s all in the power of voice.
- Strategy
- Developed an innovative strategy to get in members’ front doors.
- Digital
- Programmed a custom Alexa Skill into each device paired with questions users might ask.
- Design
- Designed Aetna-branded decals for the exterior of the device, created custom packaging and an info card.