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Aetna Echo Dot


We helped Aetna reach more members with a branded
Echo Dot and custom-programmed Alexa Skill.

The Work

Package Design

What We Did

Aetna Echo Dot

“A one-stop Dot for retiree solutions.” To help eliminate the paradox of choice, which is so prevalent in the health insurance space, we cut through all the noise with a custom Echo Dot. It’s all in the power of voice.

Developed an innovative strategy to get in members’ front doors.
Programmed a custom Alexa Skill into each device paired with questions users might ask.
Designed Aetna-branded decals for the exterior of the device, created custom packaging and an info card.
Vinyl Print